Video Marketing: 15 Reasons Why It Helps Build Visibility

If your business is stuck in a rut, perhaps video is the way to get it moving!

1. IT IMPROVES VISIBILITY ON SEARCH ENGINES

When you key in a search string on Google and Bing, have you noticed that the first three hits are inevitably videos? This is because these search engines want to display videos as part of the search results. Thus, you can rank higher on search results by including relevant videos on your website. Add videos to your marketing strategy and you may find that you have beat competitors (who are not using videos) to rankings on search results.

2. YOUTUBE RANKS NO. 2 IN THE WORLD IN THE FIELD OF SEARCH ENGINES.

YouTube is used by people to find solutions to almost all their problems, be it learning how to assemble a product, or fixing a malfunctioning product. Other things such as how to improve one’s e-mail, how to tie a guitar string, or how to wear a tie properly are also searched for on YouTube. If your website provides video tutorial and tips on things related to your business, you will not only be able to attract more customers but you will also be able to grow fast.

3. EACH MONTH, 1 BILLION PEOPLE WATCH A YOUTUBE VIDEO.

YouTube ranks just behind Facebook on the number of people accessing and using it every month. You definitely want to leverage this number to your advantage by posting relevant and appealing videos about your business.

4. VIDEO IS ABLE TO ENGAGE VIEWERS THE MOST.

No surprises here, video is the medium that has the ability to grab people’s attention the most. However skilled you may be at writing engaging prose, it cannot hold a candle to video. If you feature in your video and explain what you would have written, people can see your expressions and the change in the tone of your voice. Sarcasm comes across more effectively and you can make your point with more impact.

If your product is demonstrable, you can show how it works and also how customers can get the most out of it. A good way to promote your product is to post “How to…” videos and “Tips and Tricks.” You can also use music and pictures to add more interest to your video and persuade people to invest in your business.

5. IT HELPS INCREASE ONLINE CONVERSIONS.

It has been observed that people who watch a video about a business are more likely to want to buy its products and services than those who just visit the website and read about the offerings. This may be because a video demonstrates how an offering actually works, and thus inspires trust. Thus, potential customers are more likely to want to partake of the services.

6. CREATE LINKS FROM WITHIN YOUR YOUTUBE VIDEOS TO YOUR WEBSITE.

YouTube has an annotation page that allows you to create buttons inside your YouTube video that will direct your viewers to your website or your squeeze page. Hence, you can pull your engaged customers to potentially browse through your website and maybe, sign up with you.

7. GAIN MORE MILEAGE OUT OF ONE VIDEO.

You can upload your video on YouTube or Vimeo and embed it in your blog. This leads people who have watched the video right back to your blog or your website, where more information can be obtained about you. Not only that, you can also promote the video on other social media websites such as Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. You can also link it to your e-mail newsletter or your podcasts.

8. IT DOESN’T MATTER IF YOU ARE CAMERA-SHY.

If you start shivering at the thought of appearing in front of the camera, don’t worry. You do not have to be the star of your videos, you can provide pictures and clips or screen grabs, and simply give the voice over. Webinars can be recorded and posted on your website. Certain animation softwares such as GoAnimateand PowToon are either freely available or are relatively cheap to use. You can use these to add more appeal to your video tutorials.

9. VIDEO IS RELATIVELY INEXPENSIVE.

Making a video does not have to cost a bunch or require specialized equipment. If you have a smartphone, or a tablet, or a laptop, you have a video camera. You can look for offers and buy a cheap tripod, or you can make one on your own. In order to edit your videos, you can find plenty of free software on the Internet. If you want to do screen captures, you should invest in software such as ScreenFlow Pro.

10. VIDEO ENABLES YOU TO REACH A WIDER AUDIENCE.

According to a Forbes report, 6 of 10 executives prefer to watch videos rather than read text about the areas of their interest. This is seen across all audiences, not just corporate people. For those who like to read, you can add a transcript of the video. In this way, you can cater to both types of people and widen your reach.

11. VIDEOS KEEP ATTRACTING ATTENTION.

Once a video has been posted on YouTube and embedded in your website or blog or other social media platforms, visitors will continue to watch the video and visit the linked platforms. You may find that videos that you have posted several years ago are still attracting leads.

12. VIDEOS PROVIDE INCREDIBLE RETURN ON INVESTMENT.

As compared to print or television ads, a video gives you a much higher return on investment since you practically spend nothing on creating it and posting it on YouTube. A video will generate leads for many years, while a newspaper advert will last only as long as it is in circulation.

13. VIDEO IS BEST FOR A PRODUCT THAT CAN BE DEMONSTRATED.

It has been proved by research that people are more likely to buy products after watching a video of how they work. Videos engender trust more than a detailed description.

14. VIDEOS CAN BE USED TO REACH THE SMARTPHONE CROWD.

As more and more people are switching to smartphones, it makes sense to capture that crowd. Videos can engage the smartphone crowd.

15. VIDEOS HELP BUILD TRUSTING RELATIONSHIPS WITH CUSTOMERS.

Research has showed that watching a video before buying a product inspires more trust in customers and they are less likely to return the purchased product.

Thus, incorporate videos in your marketing mix today and observe your business grow by leaps and bounds.

PLANNING A TRIP TO DISNEYLAND RESORT

It is every child’s dream to go to Disney land consequently when you get this opportunity to travel to a Disney resort you might have just gifted your family with one of the happiest days of their life. To ensure that you have good memories in Disney land you need to plan well, the article will paint a mental image of what to expect when you land in a Disney resort so that you can know what to expect, here goes. The layout Walt Disney Resort straddles over a large area the size of a small Island. On the grounds of these resort are to be found four theme parks, two water parks, an excess of more than twenty resort hotels and a raft of dining and recreational areas. Accommodation many of the people who visit Disneyland opt to reside in a Disney Resort Hotel. It is not for nothing, the benefits that come with residency at Disneyland resort are aplenty, sample some of them:

• Transportation- There is a raft of complimentary transport options that are offered that connect parks, hotels and other areas within the resort.

• Air Transportation Service– Residents of the resort get complimentary air transport services that shuttle them from the Orlando International Airport to the resort; luggage is picked up from the baggage claim area and delivered straight to your room.

• Extra Time– Residency in the resort means that you get to take advantage of parks that open up early or stay open until very late. Offers- Themes as a resident of this resort you will be offered a rich 5111product package’ when you land at the resort. The themes that are held at this resort include the following:

• Golf– You can complement your stay with a round of golf at one of the golf courses.

• Character Dining- You can wind and dine with a number of Disney characters in a variety of fancy settings.

• Themed Experiences- The themes at these resorts are rich at one moment you could be encounter wild animals of the savanna, immediately after you could be at the French Quarter of New Orleans and within that hour be delighting in 20th century pop culture.

It is important to note that the hotels and resorts at the park will accommodate every size of the pocket. The chain of hotels accommodate mid-tier to high end clients whilst those who like their own space can elect to reside in villas. In the same breathe those who like the outdoors can also elect to reside in cabins and camping grounds.

The resort categories are as follows: Value, Moderate, Deluxe, Deluxe Villas, Cabins and Campgrounds. Hopefully the article has painted a mental picture of what exactly you should look forward to when you enter these grounds, as one saying goes. ‘He who fails to plan, plans to fail.’ Do not fail to plan for an excursion that will forever bring joy to the hearts of your young.

How to Plan an International Trip

World travel can be one of the ultimate highlights in life. It can bring great memories, new friends, and a better understanding of the world to those who have an open mind. At the same time, planning an overseas trip can seem like one of the most daunting and complicated tasks imaginable. Luckily, with proper planning and preparation, it’s really far less complex than it seems. The following steps will help guide you to plan your international trip.

 1) Determine Your Budget

Luckily in this day and age, most places in the world are accessible, even if you are on a relatively modest budget. Your budget will determine the style of traveling you’ll be capable of, whether it’s all-inclusive tours, independent travel in mid-tier accommodations, or backpacking, and for how long you will be able to travel. Figure out how much you have to spend on your trip, and you will establish a general framework for selecting possible destinations that are within your budget.

 2) Choose Your Destinations

When thinking about a trip overseas, a good place to start is where you’ve always dreamed of going. There are other factors to consider as well, such as family or friends you might want to visit in another country, time of year and weather, and how much time you have to travel. Maybe you want to see all of Europe, but it’s important to consider what’s realistic and within your budget. Check on sites like Lonely Planet for average daily costs of the places you’d like to see, and then add those to other necessary costs, such as flights, side trips and excursions, shots and gear for your trip, if necessary. Be as thorough and accurate as possible when doing this, and you’ll be able to determine if the places you want to visit and the things you’d like to do are within your overall budget.

 3) Make Sure You Have the Right Documents

Certain documents are required for any trip abroad. International travel will always require at least a passport, so make sure you have one with at least 6 months of validity beyond the planned end date of your trip. If you don’t have a passport or need to renew, make sure you do so at least 3 months prior to leaving for your trip, as they often take several weeks to process.

In addition to a passport, many countries require a visa to enter as well. Check the website of the consulate for the country you wish to visit for details on what documents are required. They may also require additional documents, such as proof of vaccinations.

 4) Book Tickets and Make Reservations

Now that you’ve got your budget, destinations, and documents all figured out, it’s time to go ahead and book your flight and reserve accommodations and tours, make restaurant reservations, and book anything else that you want to lock in in advance. Sites such as kayak.com are generally good for this.

 5) Get Gear and Shots

Your needs for gear for may differ depending on where you’re traveling and in what style. Make sure you have appropriate clothing, camera, phone and electronics, first aid supplies if necessary, books, and any activity-specific gear, such as camping or hiking equipment. Also be sure to have the proper luggage for the occasion.

It’s also important to get vaccinations to protect against exposure to certain diseases in some countries, such as yellow fever, typhoid, etc. Check online to see which shots you should get for each country.

 6) Go and Enjoy

Now you’re all set to go! Dive right in and enjoy the trip to the fullest, and you will have memories and stories to last a lifetime.

6 Tips for Choosing a Digital SLR Camera

Digital photography is one of the most popular hobbies in the world today. Advances in camera technology over the past several years have made it possible for even casual users to produce stunning photos with relatively little effort. Digital SLR cameras (DSLRs) have been at the forefront of this wave of innovation. At the same time, technological advances and an explosion in the number of features and options available can make selecting a DSLR camera a daunting task. Here are five tips to help show you how to choose a Digital SLR camera.

 Set a realistic budget

For most people, the most important thing to consider when looking at digital cameras is how much money you have to spend. DSLRs can range from a few hundred to several thousand dollars. It’s easy to get carried away when researching cameras and think that you need to spend thousands of dollars and purchase the fanciest, most expensive device out there. But for most people buying their first DSLR, an entry level camera for around $500 or $600 from a reputable company such as Nikon or Canon will be sufficient. More advanced users will probably want the higher image quality and better feature set of a midrange to high-end digital SLR. Think realistically about how you will use the camera, and set your budget accordingly. Other items to consider when setting a budget are additional lenses, which can be very expensive themselves, memory cards, and cases.

 How will you use your digital SLR?

Are you a simply a casual photographer, or do you plan on getting more serious with your photography? Will you be taking primarily landscape, portrait, or action shots? Will you be traveling frequently with your camera, or using it in more local, stable settings? Asking yourself these types of questions about how you will be using your digital SLR will help you to determine the specific requirements and features you want. DSLR cameras come in varying sizes, with different features, and vary greatly in capability. Asking yourself how you will be using the camera, and in what surroundings can help you narrow down the thousands of different options available to you.

 Consider Sensor Size and Resolution

For most people, the most important feature of a given camera is the image quality. Image quality generally depends on two things: camera sensor size and resolution. Generally speaking, the combination of a large sensor and high megapixel rating equates to higher image quality. Many prospective buyers simply look at the megapixel rating and think the higher the number, the better. This is not necessarily the case, as the size of the sensor is equally important in determining the overall quality of the image. In general, higher end (and more expensive) DSLRs have larger sensors, higher megapixel ratings, and better image quality.

 Think About Lenses

One of the reasons why DSLR cameras are so popular and versatile is because they allow the user to switch lenses quickly and easily. For casual users, the standard lens that comes with the camera is enough to produce quality photos. But as you progress with your photography skills, you may find you need higher quality lenses, or lenses that produce different effects in order to create the images you want. Most digital SLRs come with many different lens options capable of accomplishing different effects. Looking at the lens options available for each camera can help you make a decision on which one to go with.

 Do Your Research and Ask for Advice

Take the above factors into account when researching which camera is right for you. There are numerous online resources to help you compare features between cameras. You can research online and visit electronics stores to check out the cameras in person. It’s always a good idea to hold the camera and see how it feels in your hands before committing to a purchase. It’s also a good idea to ask for recommendations from friends or family who are experienced camera users, or who have recently purchased a DSLR and went through the same decision process. Online photography forums are also a good source for personalized advice. Considering the recommendations of others can help you choose a digital SLR.

 Compare Prices and Buy

Once you’ve made a decision on which camera to go with, compare the prices of different stores both online and in your local area. Generally, DSLRs are cheaper online through a retailer such as Amazon. If you’re lucky, you might find the camera on sale at a local retailer. Consider getting a warranty if it’s affordable. Once you’ve found the best deal, go ahead and buy your digital SLR, and relax. Take time to become acquainted with the features, read the manual, and go out and take photos. Understanding your camera and using it often is the best way to get your money’s worth.

Buying a DSLR can seem complicated, but a smart approach using the advice above can help make the process much smoother. Considering these tips can help you select the digital SLR that’s right for you, and get the most out of it.

What Could You Expect From A SEO Agency?

Being the most sought after services and quite needed for online business, search engine optimization (SEO) is known to be the best method to improve ranking of any website and also improve its visibility. Those people who successfully tried enhancing the visibility of their websites are of the opinion that hiring experienced service provider is the best idea to do it in better ways.

When it comes to SEO agency, they actually first and foremost observe your business and also research your competitors and then choose the most important keywords that would offer the finest results. Such agency is certainly aware of important tools that are indeed compulsory for performing an extensive research of the keywords and also use them in the most effective way to arrive at the best keywords that could certainly add to the traffic to your website. In addition, it is also helpful in improving the rate of conversion.

Here are some important features that you can actually expect from a professional SEO agency. Take a look.

Make your site user-friendly: Your website must be user-friendly to grab the attention of visitors. So, the agency you are going to opt for must be capable of recommending the best design of your website.

Make your website popular through social media: Needless to talk about growing importance of various social media sites like Facebook, Twitter, Pinterest and more. These websites are said to be having a major impact on promotion. The agency that you are going to select must be efficient in full exploitation of these websites for your great benefits.

Examine metrics daily: Your service provider must be fully capable of demonstrating their techniques that can be applied to deliver the best results. Subsequent conversion and click rates are two crucial points that are needed to be monitored for this purpose.

Make your website mobile optimized: You must be aware of the fact that increasing number of people are actually accessing the internet with the help of their mobile and other devices.

Agency must familiar of current techniques – You should only hire only that agency that is well aware of the latest trend in SEO service and guarantees for outstanding results.

Choose A Right Time To Hire A Good SEO Services Company

The main advantage of doing SEO for any website is to obtain good and top placement in search engines and it also contributes a lot in improving traffic to your website, and also results good conversion and enhanced profits. As far as SEO activity is concerned, it is not so tough and you can do it yourself by getting some basic concepts related to SEO. However, most of people seek to find professional assistances for this task, which is right and also a brilliant idea. Since one small mistake tends to make your entire effort futile.

Moreover, if you have fully decided to do SEO for your website yourself, it is important to gather all the activities of ‘off page’ and ‘on page’ first. This is also a great option that gives you a golden opportunity to explore more details about your current website and also to get full control over what you actually wish to do on your website.

The major setback involves with the entire process is that it often takes a lot of time as well as effort, in order to learn to implement the SEO techniques quite effectively on the website. So, if you get shortage of time and also have no business affairs to look after, you may certainly be not capable of getting ideas to implement SEO effectively. In this situation, it is something that actually makes sense to explore several vital options of getting assistance of an SEO services company.

Hiring such services will definitely guarantee you offering the best results and also enable you to concentrate on several other important works that need to be highly focused. Moreover, you must ensure that the service you consult having experienced SEO guys who are well aware of their task and accomplish it properly. In general, it is believed that money spent on good SEO services is not an actual price but the investment that indeed tends to deliver the best results in future.

So, while hiring the best SEO Company, make sure that you have successfully chosen a highly reputed and also vital industry presence. You can also publish your queries on several famous SEO forums and can also go through several important recommendations of your company.

Using the Right Accessories for Proper Dressing

Dressing is never complete without a proper pair of neat and correct fitting shoes along with the other accessories like belts, scarves and purses. You can wear proper matching accessories or you can mix and match to get a different look altogether.

Buy right fitting boots

Boots and shoes must be of the right fit and comfortable. Choose shoes which are not too loose or too tight. The loose fitting shoes will not grip your feet and your feet may slip out while walking. Tight fitting shoes will pinch the skin on your feet. The toes may get cramped and will be uncomfortable to walk in. Shoes must also protect you from the chilly winters and rains. Wellington boots or wellies for girls are best shoes to protect your feet from snow and rain. These are available in varieties of colors and sizes. These boots come up to the knees and will offer warmth. These are made of materials that are easy to clean and maintain.

Buy purses that are durable and yet not very expensive

Purses are the most essential accessories in a women’s wardrobe. These are used to hold essential articles such as money, driver’s license, hankies and cell phone. There are a lot of women’s cheap leather purses available in the market. They look like the replicas of the branded leather purses. But the branded ones are too expensive to afford for most women. In such cases women’s cheap leather purses will serve a good purpose. Being cheap you can buy many pieces in different designs and colors to match your outfits. These look good and last quite long. A huge variety of these are available online. You also get good deals and discounts when you buy them online.

Shop with care and you will be the best dressed women without spending too much.

Affordable and Effective Way To Promote Your Business Online

From small and medium scale enterprises to corporate giants endorsement of the nature of the company and its products is required for their survival in their respective industrial segment. In this view, the concept of content writing companies in India came into picture performing vital steps in communication lifecycle – creation, development, adaption, localization and finally translation of the content. Also, the advertisement and marketing of one’s business highly depends on the content that potential users read. This can be circulated among his clients in the form of brochure, newsletter, catalogue, website or presentation.

An important aspect in promotion of a business is information given should be used judiciously and not be thrown as waste and one such mode is the website. Here, it is very important that content should be attractive and another factor influencing this is its presentation. This calls for approaching good and efficient web designing company in India. Their foremost aim is to make the information accessible to the widest possible audience anywhere anytime. Moreover, when one is showing his business activities through a website, it is essential show the progress and further updating in the growth and activities of the company. And at last the website should cater all his business needs.

Technically, the role of Content writing companies in India lies in writing an effective content for the website that should be compelling, persuasive and commendable that sways his audience off their feet. The team required for strong web content writing should involve translators that are well versed with different languages; copywriters to avoid plagiarism; editors and proofreaders to avoid any kind of mistake in the presented information and domain specialists that should cover a broad spectrum of industries like IT, Pharmaceuticals, Telecommunication, Healthcare, E-commerce etc. Besides covering the whole gamut of specialists, to know the latest development and touch with technological advancements is another essential feature of this team.

In the view of valuable and worthy presentation of one’s content to improve his customer to prospect ratio, Web designing companies in India are using latest technology design soft wares to develop the websites like fully animated Flash websites, smart static websites, Word Press powered blogs and dynamic websites that supports the database for your online store. These are the tools that make his website attractive and going well with current trend. However, to improve the approachability of the users to the web pages, techniques like Search Engine Optimization, web marketing, Server and Domain name bookings and customized application software development are mostly adopted.

Therefore, it is not wrong to say that Content writing and web designing complement each other and go hand in hand giving a bright future for the SMEs and other corporate giants.

Professional SEO Company – Roles and Functions

When it comes to job of a professional SEO company, they are mainly concerned about assisting businesses to make their websites search engine friendly to focus on their target customers. In simple words, it is quite convenient process of enhancing search engine ranking of the company to boost the online visibility of websites.

A professional SEO company performs the task of helping other companies in virtual market. They are mainly managed by many professionals and also offering highly dedicated internet marketing solutions by applying lots of tricky solutions and also innovative approaches. These services are something that gained huge popularity as the largest service providers in many fields that include software solutions, web marketing, online promotion, outsourcing and more.

Professional SEO Company also performs lots of other services that include search engine promotion, online marketing services, link building services, Website content writing, Pay Per Click management services, directory submission, direct online marketing services, website design and web development services. They in fact also develop and design the most effective website marketing models for several websites and will also be capable of designing your site, in order to achieve great ranking on search engines like Google. Their main aim is to improve the viewers on various clients’ websites. Such SEO companies are also known to be having fully targeted marketing plan that in fact helps websites in gaining a huge popularity among a lot of viewers. Professionals working in such company go through your entire website first; they explore every page of your website to observe shortcomings, in order to take corrective measures accordingly. After this, they perform the task of content recommendations if needed to increase your online visibility.

When it comes to advantages of hiring such companies, reputed companies offer number of advantages like maximum returns, non-stop promotion, target-oriented viewers and many more. They are indeed recognized for their immense capability and commitment of providing top-notch SEO services and fulfilling the important desires of their clients. The main goal of a SEO company is to increase the number of visitors on their client’s websites mainly to increase ranking in search engine optimizations. You can in fact discuss in details about their strategies to boost performance of your website.

Compare Before You Hire, Be Smart Enough For It Too

In order to remain on the highest and build accumulated quantity of take advantage of your web site you would like to perpetually update it. Therefore, selecting the correct web application development company India is important. You can’t trust the terribly 1st internet application company you encounter and rent it to figure for your company’s web site. So as to use latest applications introduced from time to time, the online application company you decide on should have applicable expertise to understand a way to use and implement applications for your profit.

An SEO company understands the character of computer program algorithms. This advantage permits them to strategize to extend your website’s computer program ranking. Doing it you may mean finding out however search engines work and the way they rank sites. Though with thorough study and analysis, you may find yourself having data of however it works, these methods are long. With best SEO Services Company, you’ll save time on this step.

Application development corporations have varied applications that you just can buy to form your on-line business a lot of productive and fruitful. the most effective advantage of hiring application and software system specialists is that they assist you perceive however you’ll use latest tool and build most profit through them for your on-line business. Confirm the corporate isn’t a spam by running a check on its background and therefore the reasonably comes it’s handled before. Conjointly the corporate ought to be ready to offer you with clear website map of what they’ll be planning for you and those applications are useful for the sort of business you conduct.

Since computer program improvement is that the line of labor of SEO corporations, you’ll expect a systematic implementation of their work. They have already got systems and processes in situ. You may get regular updates and periodic reports on the developments of the project and see if your SEO Company is performing arts as secure. Because the SEO work is completed, you must get careful and comprehensive reports that describe the work and any enhancements in computer program rankings.

You must verify and compare the rates among totally different internet application Development Company and opt for the one giving you best rate and quality service of all. however make sure that are doing not simply go together with an organization giving you most cost-effective rates as a result of most of the time the lower rates are a consequence of inferior service and fewer options for your web site.