Video Marketing: 15 Reasons Why It Helps Build Visibility

If your business is stuck in a rut, perhaps video is the way to get it moving!

1. IT IMPROVES VISIBILITY ON SEARCH ENGINES

When you key in a search string on Google and Bing, have you noticed that the first three hits are inevitably videos? This is because these search engines want to display videos as part of the search results. Thus, you can rank higher on search results by including relevant videos on your website. Add videos to your marketing strategy and you may find that you have beat competitors (who are not using videos) to rankings on search results.

2. YOUTUBE RANKS NO. 2 IN THE WORLD IN THE FIELD OF SEARCH ENGINES.

YouTube is used by people to find solutions to almost all their problems, be it learning how to assemble a product, or fixing a malfunctioning product. Other things such as how to improve one’s e-mail, how to tie a guitar string, or how to wear a tie properly are also searched for on YouTube. If your website provides video tutorial and tips on things related to your business, you will not only be able to attract more customers but you will also be able to grow fast.

3. EACH MONTH, 1 BILLION PEOPLE WATCH A YOUTUBE VIDEO.

YouTube ranks just behind Facebook on the number of people accessing and using it every month. You definitely want to leverage this number to your advantage by posting relevant and appealing videos about your business.

4. VIDEO IS ABLE TO ENGAGE VIEWERS THE MOST.

No surprises here, video is the medium that has the ability to grab people’s attention the most. However skilled you may be at writing engaging prose, it cannot hold a candle to video. If you feature in your video and explain what you would have written, people can see your expressions and the change in the tone of your voice. Sarcasm comes across more effectively and you can make your point with more impact.

If your product is demonstrable, you can show how it works and also how customers can get the most out of it. A good way to promote your product is to post “How to…” videos and “Tips and Tricks.” You can also use music and pictures to add more interest to your video and persuade people to invest in your business.

5. IT HELPS INCREASE ONLINE CONVERSIONS.

It has been observed that people who watch a video about a business are more likely to want to buy its products and services than those who just visit the website and read about the offerings. This may be because a video demonstrates how an offering actually works, and thus inspires trust. Thus, potential customers are more likely to want to partake of the services.

6. CREATE LINKS FROM WITHIN YOUR YOUTUBE VIDEOS TO YOUR WEBSITE.

YouTube has an annotation page that allows you to create buttons inside your YouTube video that will direct your viewers to your website or your squeeze page. Hence, you can pull your engaged customers to potentially browse through your website and maybe, sign up with you.

7. GAIN MORE MILEAGE OUT OF ONE VIDEO.

You can upload your video on YouTube or Vimeo and embed it in your blog. This leads people who have watched the video right back to your blog or your website, where more information can be obtained about you. Not only that, you can also promote the video on other social media websites such as Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. You can also link it to your e-mail newsletter or your podcasts.

8. IT DOESN’T MATTER IF YOU ARE CAMERA-SHY.

If you start shivering at the thought of appearing in front of the camera, don’t worry. You do not have to be the star of your videos, you can provide pictures and clips or screen grabs, and simply give the voice over. Webinars can be recorded and posted on your website. Certain animation softwares such as GoAnimateand PowToon are either freely available or are relatively cheap to use. You can use these to add more appeal to your video tutorials.

9. VIDEO IS RELATIVELY INEXPENSIVE.

Making a video does not have to cost a bunch or require specialized equipment. If you have a smartphone, or a tablet, or a laptop, you have a video camera. You can look for offers and buy a cheap tripod, or you can make one on your own. In order to edit your videos, you can find plenty of free software on the Internet. If you want to do screen captures, you should invest in software such as ScreenFlow Pro.

10. VIDEO ENABLES YOU TO REACH A WIDER AUDIENCE.

According to a Forbes report, 6 of 10 executives prefer to watch videos rather than read text about the areas of their interest. This is seen across all audiences, not just corporate people. For those who like to read, you can add a transcript of the video. In this way, you can cater to both types of people and widen your reach.

11. VIDEOS KEEP ATTRACTING ATTENTION.

Once a video has been posted on YouTube and embedded in your website or blog or other social media platforms, visitors will continue to watch the video and visit the linked platforms. You may find that videos that you have posted several years ago are still attracting leads.

12. VIDEOS PROVIDE INCREDIBLE RETURN ON INVESTMENT.

As compared to print or television ads, a video gives you a much higher return on investment since you practically spend nothing on creating it and posting it on YouTube. A video will generate leads for many years, while a newspaper advert will last only as long as it is in circulation.

13. VIDEO IS BEST FOR A PRODUCT THAT CAN BE DEMONSTRATED.

It has been proved by research that people are more likely to buy products after watching a video of how they work. Videos engender trust more than a detailed description.

14. VIDEOS CAN BE USED TO REACH THE SMARTPHONE CROWD.

As more and more people are switching to smartphones, it makes sense to capture that crowd. Videos can engage the smartphone crowd.

15. VIDEOS HELP BUILD TRUSTING RELATIONSHIPS WITH CUSTOMERS.

Research has showed that watching a video before buying a product inspires more trust in customers and they are less likely to return the purchased product.

Thus, incorporate videos in your marketing mix today and observe your business grow by leaps and bounds.

Choose A Right Time To Hire A Good SEO Services Company

The main advantage of doing SEO for any website is to obtain good and top placement in search engines and it also contributes a lot in improving traffic to your website, and also results good conversion and enhanced profits. As far as SEO activity is concerned, it is not so tough and you can do it yourself by getting some basic concepts related to SEO. However, most of people seek to find professional assistances for this task, which is right and also a brilliant idea. Since one small mistake tends to make your entire effort futile.

Moreover, if you have fully decided to do SEO for your website yourself, it is important to gather all the activities of ‘off page’ and ‘on page’ first. This is also a great option that gives you a golden opportunity to explore more details about your current website and also to get full control over what you actually wish to do on your website.

The major setback involves with the entire process is that it often takes a lot of time as well as effort, in order to learn to implement the SEO techniques quite effectively on the website. So, if you get shortage of time and also have no business affairs to look after, you may certainly be not capable of getting ideas to implement SEO effectively. In this situation, it is something that actually makes sense to explore several vital options of getting assistance of an SEO services company.

Hiring such services will definitely guarantee you offering the best results and also enable you to concentrate on several other important works that need to be highly focused. Moreover, you must ensure that the service you consult having experienced SEO guys who are well aware of their task and accomplish it properly. In general, it is believed that money spent on good SEO services is not an actual price but the investment that indeed tends to deliver the best results in future.

So, while hiring the best SEO Company, make sure that you have successfully chosen a highly reputed and also vital industry presence. You can also publish your queries on several famous SEO forums and can also go through several important recommendations of your company.

Professional SEO Company – Roles and Functions

When it comes to job of a professional SEO company, they are mainly concerned about assisting businesses to make their websites search engine friendly to focus on their target customers. In simple words, it is quite convenient process of enhancing search engine ranking of the company to boost the online visibility of websites.

A professional SEO company performs the task of helping other companies in virtual market. They are mainly managed by many professionals and also offering highly dedicated internet marketing solutions by applying lots of tricky solutions and also innovative approaches. These services are something that gained huge popularity as the largest service providers in many fields that include software solutions, web marketing, online promotion, outsourcing and more.

Professional SEO Company also performs lots of other services that include search engine promotion, online marketing services, link building services, Website content writing, Pay Per Click management services, directory submission, direct online marketing services, website design and web development services. They in fact also develop and design the most effective website marketing models for several websites and will also be capable of designing your site, in order to achieve great ranking on search engines like Google. Their main aim is to improve the viewers on various clients’ websites. Such SEO companies are also known to be having fully targeted marketing plan that in fact helps websites in gaining a huge popularity among a lot of viewers. Professionals working in such company go through your entire website first; they explore every page of your website to observe shortcomings, in order to take corrective measures accordingly. After this, they perform the task of content recommendations if needed to increase your online visibility.

When it comes to advantages of hiring such companies, reputed companies offer number of advantages like maximum returns, non-stop promotion, target-oriented viewers and many more. They are indeed recognized for their immense capability and commitment of providing top-notch SEO services and fulfilling the important desires of their clients. The main goal of a SEO company is to increase the number of visitors on their client’s websites mainly to increase ranking in search engine optimizations. You can in fact discuss in details about their strategies to boost performance of your website.

Compare Before You Hire, Be Smart Enough For It Too

In order to remain on the highest and build accumulated quantity of take advantage of your web site you would like to perpetually update it. Therefore, selecting the correct web application development company India is important. You can’t trust the terribly 1st internet application company you encounter and rent it to figure for your company’s web site. So as to use latest applications introduced from time to time, the online application company you decide on should have applicable expertise to understand a way to use and implement applications for your profit.

An SEO company understands the character of computer program algorithms. This advantage permits them to strategize to extend your website’s computer program ranking. Doing it you may mean finding out however search engines work and the way they rank sites. Though with thorough study and analysis, you may find yourself having data of however it works, these methods are long. With best SEO Services Company, you’ll save time on this step.

Application development corporations have varied applications that you just can buy to form your on-line business a lot of productive and fruitful. the most effective advantage of hiring application and software system specialists is that they assist you perceive however you’ll use latest tool and build most profit through them for your on-line business. Confirm the corporate isn’t a spam by running a check on its background and therefore the reasonably comes it’s handled before. Conjointly the corporate ought to be ready to offer you with clear website map of what they’ll be planning for you and those applications are useful for the sort of business you conduct.

Since computer program improvement is that the line of labor of SEO corporations, you’ll expect a systematic implementation of their work. They have already got systems and processes in situ. You may get regular updates and periodic reports on the developments of the project and see if your SEO Company is performing arts as secure. Because the SEO work is completed, you must get careful and comprehensive reports that describe the work and any enhancements in computer program rankings.

You must verify and compare the rates among totally different internet application Development Company and opt for the one giving you best rate and quality service of all. however make sure that are doing not simply go together with an organization giving you most cost-effective rates as a result of most of the time the lower rates are a consequence of inferior service and fewer options for your web site.

Which Option Will Be Better For Internet Marketing? Videos Or Articles

Being a business owner, you are supposed to have a sharp mind to catch the recent tradition of promoting your brand and services effectively and get the suitable ideas. As far as the most efficient method of internet marketing is concerned, it has been a much debated topic for a long time. Many people think that their method of performing the said activity is much better than the others. Many people think that articles are the best method for generating huge traffic to your website whereas others claim that videos.

This article is going to focus on the most important aspect of articles and how does it help people in doing brand promotion effectively.

Imperative Inclinations To Pursue Visitors

No one can deny the fact that the activity of typing word is certainly capable of providing more clarity. If you are on the way to record a video, you will definitely need a series of bullet points to work from.

Videos are, on the other hand, known for their own charm and also known to be the most effective way of conveying information and this certainly enhanced its popularity. The great popularity of You Tube is certainly not hidden from anyone, which is also highlighted as the second largest search engine.

Many new videos are often posted by the new people and they are accessed by many users. If users don’t watch the particular videos it will definitely not stay longer. But, this has nothing to do with answering the question of whether videos are effective or article for the purpose of internet marketing.

How to get ranking in 2014?

It certainly depends on your target market. The fact can’t be denied that younger generation often get huge propensity towards. On the other hand, older generation often emphasizes on writing as they think it plays a vital role in doing effective internet marketing and also fulfilling main aim. Meanwhile, they regularly watch television and go through lots of videos.

This is something that’s known to be beauty of video. You can also go through the fact that how to log into a website conveniently with the help of video as compared with writing. Besides, most of things seem to be better in written form. For instance, everyone seeks to make their work easily and often avoids long procedure.

So, it clearly reflects that the best answer is whether videos are good or article are most appropriate choice certainly depends on the subject that you actually trying to communicate to your potential customers. You are, however, suggested to use the most appropriate tool for work rather than one you had personally preferred to use. This will also prompt your audience to appreciate and will also reward you with the extra visits.

Organic SEO services – Latest method to boost traffic to your websites

The people who are actively engaged in the internet marketing practices are supposed to be well aware of the growing importance of social networking sites in this horizon. These websites are of course a great option for those looking for the best technique to boost traffic to their websites. There are lots of social media sites like Facebook, Twitter, MySpace, Google Plus and more gained wide popularity among such professionals for offering the best and quick outcomes.

You will get full liberty to add a toolbar to your browser including likes and dislikes feature. If people visit and like it then the popularity of your website gets increased. The more likes your page receives, the more time, it will actually be presented. Users are on the other hand are also allowed to share their personal interest, videos, images and more.

Through the social networking sites, you will also be able to join various communities that are in the same field. Organic SEO services emerged as the best tool for enhancing traffic to your websites and also building high quality links. These sites are also said to be quite helpful for enabling users to likes any site and also add them to their profiles. Such sites are then shared with them.

Every user is termed as a potential customer who may be anxious to get your products and services. The most important thing that you need to consider is submitting quality and creative content that can compel people to share and this will also make your post huge popular, and also will be helpful in generating number of likes. So, it of course makes your website to reach hundreds or thousands of customers.

At the time, when you sign up the account, you will be able to find lots of stories that you have actually posted and also number of page views generated by each and every post. You need to ensure that you have posted eye catchy posts that can easily seek attention of customers even at the first glimpse. If you do the same, you will definitely enjoy getting media content related to the latest news stories, latest products and information.

Know How It Boosts The Performance Of Your Website

SEO companies in India witnessed a large boom in their horizon due to increasing outsourcing projects and also growing needs of various online service providers. Being an online service provider, it is your first duty to embellish appearance of your website and boost its ranking in search engines to seek attention of visitors to make your products and services popular among them. These agencies mainly perform the task of offering pool of services mainly to cater needs of your website and thus, help you to generate more business leads. Moreover, those search engine optimization companies that are reliable and affordable are highlighted for taking innovative measures and the result-oriented strategies to assist you to enhance quality traffic towards your website. A reputed SEO can certainly aid to successful online business and also assist you to attain higher visibility and popularity than expected.

When it comes to their specialty, it mainly lies in assisting you to improve your rankings on the search engines so that your target customers are directed to your website. SEO is an on-going process and also takes time to enhance ranking of your website. However, the fact can’t be denied that it is the most effective method to improve ranking of any website and indeed gained a wide acceptance.

Here are several important practices that you can actually expect from a SEO company in India. Take a look!

• Web Design: It is something that’s practiced by almost all IT companies due to its growing demand. It is something that also involves the complete layout of your website page- right from the content to design.

• Analyze Keywords: It is the first and vital step that is meant to be taken into account by the company. It is certainly necessary to include some crucial keywords in your web page content to boost the possibility of outstanding results and thus, to give a new dimension to your business.

• Page Submission: After going through the above points, they perform the task of page submission to the search engines. They get two options in this regard; they can do it either simply by filling form or by paying to the search engines.

• Link Exchange: This is done by the SEO Company to increase your visibility on the net. The higher the number of links you manage to exchange, the brighter are your chances of ranking higher on the search engines.

• Ranking Report: SEO Company in India prepares complete track of your website on the search engine. And, they make changes and updates on any site in accordance with the report to enhance traffic.